Envelop your senses with the power and love of the Samoan people in this exclusive fragrance that pays tribute to Forever’s Founder, Rex Maughan, and his deep connection with the Samoan Islands.

As a Samoan word, alofa means love — a word woven into the fabric of Forever by Rex, who often said, “The power of Forever is the power of love.”

Forever Alofa™ Fine Fragrance delivers this sense of love in an alluring scent crafted and blended exclusively for Forever. The complex fragrance features a carefully selected combination of botanicals that captivate. Floral notes like sweet jasmine intertwine with crisp citrus and warm aromas of sandalwood. The result is a unique scent that captures the essence of elegance.

Beyond its fragrant appeal, the bottle delights too. Forever Alofa is housed in a thoughtfully designed bottle featuring cultural, traditional artwork designed by a Samoan artist that represents the meaning for alofa.

This expertly crafted fragrance provides a beautiful finishing touch for everyday wear or a special occasion. Feel the power of love surround you with Forever Alofa.